Ratings Archive: INTO THE BADLANDS (Season 1)

into-the-badlands-s1-logoFor three weeks, INTO THE BADLANDS had the opportunity to air its episodes out of the massive THE WALKING DEAD. nearly guaranteeing AMC-above-average ratings and viewership numbers, giving hope to the advertisers, because people keep watching their commercials even when THE WALKING DEAD is already over. When INTO THE BADLANDS lost its record-breaking lead-in, it was to be expected that the numbers would fall not only a little bit, but quite considerably. This is why the numbers for INTO THE BADLANDS are to be considered as skewed, and even after the first six episodes, nothing really can be said about the numbers. Especially not during the first three episodes, and somehow not during the last three episodes. A viewership of close to 2 million might have found the show and stuck with it, but compared to the numbers for BETTER CALL SAUL, INTO THE BADLANDS lost out. The numbers for the second half of the season were still above average for AMC, but it’s clear that three weeks of THE WALKING DEAD didn’t keep the five million viewers it brought to the screen at the beginning. Showing that THE WALKING DEAD is only good enough as a lead-in for following programs. The show itself can’t make fans out of its lead-out.

That was already proven during the first episode of INTO THE BADLANDS, when the ratings among adults 18-49 fell from a 3.93 in its first quarter hour to a 2.58 by its last quarter hour. That’s usually a drop only broadcast networks episodes see, when they tend to air right out of a massive lead-in (like the Super Bowl, maybe?). Anyway, the average numbers for the season are skewed, which probably means AMC will continue to air INTO THE BADLANDS out of one of their two monster shows (I still consider FEAR THE WALKING DEAD as one, though it really isn’t), just to carry the show and see if it might stand on its own through streaming, like BREAKING BAD did.

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