Well, the numbers couldn’t rise continuously. At one point Hallmark’s Christmas movies under their yearly “Countdown to Christmas” banner had to sink, and it finally happened with CHRISTMAS INCORPORATED, a story about a man who inherits a toy factory in a small town, which needs to stay open to keep the town alive. But since this is an 83-minute movie, the man is obviously thinking about closing the store and ruining everyone’s Christmas. It turns out, the Christmas spirit, and a woman, keep him from destroying white people’s lives. CHRISTMAS INCORPORATED found its premiere airing on Sunday, November 15, 2015, and collected 3.161 million viewers, which was close to a half million viewers fewer than the previous day’s offering I’M NOT READY FOR CHRISTMAS. It was still considerable more successful with viewers than Hallmark’s first “Countdown to Christmas” movie ‘TIS THE SEASON FOR LOVE, which got close to 2.4 million viewers almost two months before Christmas (aka two weeks prior to this movie).
Among adults 18-49, CHRISTMAS INCORPORATED was strong though – with a 0.58, it was the highest-rated Christmas original of the season so far (beating out the previous week’s offering CHARMING CHRISTMAS), and with men older than 50, Hallmark was #1 again, if THE WALKING DEAD wouldn’t have aired (the movie delivered a 2.10), but it was down considerable, compared to any other Hallmark Christmas movie of the season, except ‘TIS THE SEASON FOR LOVE. The mystery of fluctuations between different demographics continue…
For three weeks, INTO THE BADLANDS had the opportunity to air its episodes out of the massive THE WALKING DEAD. nearly guaranteeing AMC-above-average ratings and viewership numbers, giving hope to the advertisers, because people keep watching their commercials even when THE WALKING DEAD is already over. When INTO THE BADLANDS lost its record-breaking lead-in, it was to be expected that the numbers would fall not only a little bit, but quite considerably. This is why the numbers for INTO THE BADLANDS are to be considered as skewed, and even after the first six episodes, nothing really can be said about the numbers. Especially not during the first three episodes, and somehow not during the last three episodes. A viewership of close to 2 million might have found the show and stuck with it, but compared to the numbers for BETTER CALL SAUL, INTO THE BADLANDS lost out. The numbers for the second half of the season were still above average for AMC, but it’s clear that three weeks of THE WALKING DEAD didn’t keep the five million viewers it brought to the screen at the beginning. Showing that THE WALKING DEAD is only good enough as a lead-in for following programs. The show itself can’t make fans out of its lead-out.
That was already proven during the first episode of INTO THE BADLANDS, when the ratings among adults 18-49 fell from a 3.93 in its first quarter hour to a 2.58 by its last quarter hour. That’s usually a drop only broadcast networks episodes see, when they tend to air right out of a massive lead-in (like the Super Bowl, maybe?). Anyway, the average numbers for the season are skewed, which probably means AMC will continue to air INTO THE BADLANDS out of one of their two monster shows (I still consider FEAR THE WALKING DEAD as one, though it really isn’t), just to carry the show and see if it might stand on its own through streaming, like BREAKING BAD did.
Click me to the ratings
The whites-only basic cable network Hallmark was in the middle of a roll when they started their 2015 Countdown to Christmas movie marathon. The ratings were constantly climbing over the course of three movies, and it was only a question of time until one of these 83-minute white romance stories would fall flat for the viewers. Well, I’M NOT READY FOR CHRISTMAS wasn’t that movie, and the numbers continued to climb. On November 14, 2015, at 8:00pm, 3.601 million viewers tuned in to see how Alicia Witt gets her white man for Christmas, and the large amount of people tuned in, because they most likely wanted to watch anything else than breaking news alerts.
The night before, the Paris terror attacks happened, and the news coverage brought a lot of viewers to CNN, giving a rise to fear some white Americans probably didn’t want to go to bed with. Among adults 18-49, I’M NOT READY FOR CHRISTMAS delivered a 0.47 rating (down 0.03 points compared to Hallmark’s last Christmas offering CHARMING CHRISTMAS, probably showing that most of the young audience was still following the news, or watched College Football). Among men older than 50, Hallmark broke above their average once more, delivering a rating of 2.67 (plus 0.36 compared to aforementioned Christmas offering). Through the entire demographics, Alicia Witt and George Stults managed to grab a great number of viewers, bringing Hallmark joy, and a couple more reason why they should never stop making movies with white people only.
What Larry David did for himself with CURB YOUR ENTHUSIASM, Donny Deutsch did for himself with DONNY!, a soft-scripted comedy for USA Network, which dealt with the show’s star being the host of a daytime talk show, during which he seems to live the most perfect life. Which of course is not the case, or otherwise this would not be a soft-scripted show. And because I’m still in shock over who was elected President in 2016, I keep it short again.
Anyway, DONNY! was not at all a success for USA Network. The show might have been expensive, and a 0.2 rating on average might have been enough for the cable network to give the show another chance in 2016, but that would eventually not be the case, since DONNY! only landed once in the Top 50 of original Cable programming (and even USA seems very spoiled with their shows). But it took a while for USA to officially not invite the show for a second season: August 2016 is the month of death for DONNY!
Click me to the ratings
Donald Trump was just elected as President, which means I’m a little too lazy to do anything that means something. Which is why I’m gonna slap you the ratings for the first season of CAKE WARS’ Christmas spin-off in front of your nose. As CAKE WARS was bringing in solid ratings for the Food Network, a Christmas themed season was not such a bad idea.
Ratings-wise, the not so bad idea turned out to be a good one. Even though the show never managed to be an outright hit for the Food Network, it happened to be a show that brought in enough viewers to always push the show into the Top 50 of original Cable shows. Only two episodes landed below one million viewers, and the finale even managed to be the most-viewed and highest-rated episode of the six-hour season (except when it came to the young audience members, who decided not to tune in for the finale for some reason). The network ordered a second round of Christmas cake baking, and the original CAKE WARS continued to be the signature show for the Food Network – a network I haven’t tuned in for even one single second.
Click me to the ratings
The 2015 Christmas season couldn’t have started any better for Hallmark. Okay, maybe with a lot more audience it could have been better, but the third Christmas-themed movie in their 2015 Christmas season clearly outperformed the previous two entries, giving rise to the theory that people really want to see Christmas movies in November. CHARMING CHRISTMAS starred out favorite genre love Julie Benz, playing a very uptight business woman for the Rossman’s department store. She usually never makes time for love and Christmas, but one night she had to don the suit of Mrs. Claus and play nice. And all of a sudden everything around her was playing nice, including her love interest, who donned the Santa suit with her. CHARMING CHRISTMAS aired on Sunday, November 8, 2015, and everyone involved in the movie’s production woke up with a smile, when the ratings were released.
3.295 million viewers tuned in. Granted, that’s nothing compared to the 0.019 million viewers less that previous night’s offering ICE SCULPTURE CHRISTMAS brought, but the rating among adults 18-49 climbed to a good-looking 0.50. Against hardcore competition like THE WALKING DEAD and THE REAL HOUSEWIVES OF ATLANTA, the numbers looked pretty good, especially the 2.31 of Men 50+, which was only second to THE WALKING DEAD that night. Against Hallmark’s movie from the previous week, ‘TIS THE SEASON FOR LOVE, the numbers looked golden. And now the question rose whether Hallmark was able to continue the rise of the numbers with their fourth Christmas offering of that season: I’M NOT READY FOR CHRISTMAS, airing that following Saturday.
We continue the series of “Christmas-themed movies on the Hallmark Channel” with another entry, and this time an entry with a rather weird title. It’s almost like the producers decided to just splash the word ‘Christmas’ into the title, when they realized that the title isn’t generating a reason for Hallmark viewers to tune in. Anyway, Brenda Strong, mostly known for killing herself in the opening minutes of DESPERATE HOUSEWIVES, starred in this movie, together with Hallmark pretty people Rachel Boston (I know her from THE EX LIST, mostly) and David Alpay. In this version of holiday cheers, Rachel Boston’s character, a Chef, decides to reconnect with her childhood friend (and apparent future lover), who then enters her into an ice sculpting contest, during which she has to compete against her boss. Sounds dramatic? Well, consider the fact that there was no consent in this story at all.
The movie aired on Saturday, November 7, 2015, and it turned out to be a quite successful entry in their holiday-themed movies. 3.276 million viewers tuned in, which pushed the movie above average in the time slot. So did the 0.43 ratings points with adults 18-49. And as usual, Hallmark also celebrated success with men older than 50 – in this case, the rating climbed up to 2.35, and I can tell you it is a fact that Hallmark and ICE SCULPTURE CHRISTMAS won with Men 50+ that night, which didn’t have a lot of interesting competition (pretty much just College Football). Compared to ‘TIS THE SEASON FOR LOVE, the first Christmas-themed movie of Hallmark’s 2015 Christmas season, which aired six days prior, the viewership raised by close to 29 percent, and the A18-49 rating was upped by nearly 50 percent.