Ratings Archive: 2 BROKE GIRLS (Season 2)

2-broke-girls-s2-logoI interrupt the usual way of choosing the shows I wanna archive here and continue with a first second season, because why should I be waiting for another year to post second-season numbers, even if they are as uninteresting are those of 2 BROKE GIRLS. The first season of the CBS sitcom turned out to be a success, albeit the ratings for the series opener were skewed due to TWO AND A HALF MEN introducing Ashton Kutcher before. So, it was not only obvious that the season two average of 2 BROKE GIRLS would be down, just because of the skewed numbers of the pilot, but down generally, because that’s how shows live on television (except you’re THE X-FILES, 24, ER, CSI, HOUSE M.D., or some other show I still need to discover).

CBS let the show live on on Mondays, where it was solid enough to never outright fall flat. Like the last few episodes of the first season, the first part of the second season had less than ten million viewers, but the viewership numbers would eventually rise, and deliver nearly 12.5 million viewers mid-season, a high that was reached last time in December 2011. But the viewership average of the season went down 12.4 percent, while the target demo took a bit of a bigger hit, tanking 21.5 percent. While a 12% loss of viewers can be survived easily, the disappearance of one fifth of the target audience was more worrisome. 2 BROKE GIRLS started with great numbers though, and the fall to oblivion was a long one. Yet, the show commenced falling with the second season, even if a 3.4 ratings average in the target demo in year two still looks quite golden.

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Ratings Archive: MALIBU COUNTRY (Season 1)

malibu-country-s1-logoCountry star Reba McEntire returned to television, after her own show REBA ended only six years prior on The CW (remember the time when The CW had sitcoms?). This time around, Reba was on ABC, and probably everybody was thinking that people would tune in and witness a legend of the world of country music make jokes, while trying to reshuffle her life, after her MALIBU COUNTRY character found out that her husband has a cheating heart. MALIBU COUNTRY premiered deep into the 2012 Fall season, placed on Friday nights to give the day some new viewers, as a lead out for LAST MAN STANDING.

And ABC was quite happy with the initial ratings of the show. According to the alphabet network, MALIBU COUNTRY was the highest-rated freshman comedy of the 2012 Fall season, and its premiere ratings were the highest ever in that time slot for the past five years. After three and a half weeks, ABC ordered five more episodes, instead of a full back-9, probably knowing that the ratings, which have already gone down almost one whole ratings point in the target demo, won’t climb back up to around 2.0. At the end, the show was killed due to ever-falling ratings (albeit the fact that the season finale surprisingly peaked back up to 7 million viewers, which the show hasn’t reached since the third episode), and some shuffling behind the cameras. Kevin Abbott, creator and producer, left the show before its premiere (which is surprising, considering he had already worked with Reba on REBA), and his successor Nastaran Dibai also left shortly after the final episode aired. Needless to say, ABC thought it wasn’t worth it to renew MALIBU COUNTRY for another season, so it was naturally cancelled.

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Ratings Archive: BEAUTY AND THE BEAST [2012] (Season 1)

beauty-and-the-beast-s1-logoThe CW was in the business of remaking a beloved 1980s show no one seems to be able to remember, and no one seemed to be able to be interest in the 21st century update of a love story where beauty is not in the center of attraction. Except of course you’re the ugly man in this story, then it’s certain you will get the most prettiest girl in the world. Kind of like Kevin James’s sitcoms. Anyway, in this modern update of the Disney classic, the Beauty is a homicide detective, trying to solve the murder of her mother. The Beast is a pretty Afghanistan war veteran, who was supposed to be dead, yet is still alive and soon to be hunted down by a shady government agency that makes BEAUTY AND THE BEAST look like another version of DARK ANGEL. And of course, the Beauty’s dead mother and the Beast’s existence soon have a connection.

The first show that Mark Pedowitz developed after joining The CW started off quite solidly, especially since it aired against the Vice-Presidential debate (Joe Biden versus Paul Ryan) that day. But from the beginning it looked like audiences were not that interested in the show. Airing out of THE VAMPIRE DIARIES, BEAUTY AND THE BEAST was unable to hold the audience and soon a dive in the 0.5/0.6 field of demo ratings. For the final few episodes of the season, the show slumped down even more, crashing below the 1.3 million viewers mark. But Pedowitz and the network were holding onto the show for another season. For some reason.

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Ratings Archive: ARROW (Season 1)

arrow-s1-logoWhen ARROW premiered on The CW, it was the biggest show since the premiere of THE VAMPIRE DIARIES, and it sort of stayed that way. Also, when ARROW premiered on The CW, it began the rise of the small broadcast network – so to speak. While going away from the teen soap bubble and focusing more on a mature audience, the network fired off its DC TV universe, and would premier THE FLASH two years later, with another two years being needed for four of the five network days being led in by DC TV shows. In a nutshell, ARROW marked the third era of The CW – with the first one being the first couple of years of the network finding its footing, and with the second one starting with THE VAMPIRE DIARIES and showing there is still success to be had (but you still had to develop and order EMILY OWENS, MD…)

The numbers for ARROW were strong an solid throughout, even if the latter half of the season wasn’t as strong as the former half. But it was clear from the beginning that ARROW ignited a new fire for the network, and that spin-off shows were not only a strong possibility, but pretty much a given. Anyway, it’s a good thing that it was Mark Pedowitz who decided to give the DC universe a shot on television, and not Les Moonves. Because on CBS, the ratings would have gone through the ground and roof of the bottom floors, and ARROW might have never seen a second season. On The CW, where the fall can never be that big, when the house is pretty small to begin with, a show (and eventually a series universe) has more time to grow. Four years later, it grew by three additional TV shows.

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Ratings Archive: BEN AND KATE (Season 1)

ben-and-kate-s1-logoOne of the 21st century comedies I liked and was sad to see get cancelled after half a season. I would have loved to continue seeing the trials and tribulations of the siblings and their friends, with a probably genius child character in the middle, who actually behaved like a normal child every once in a while. Also, BEN AND KATE had Dakota Johnson, before she became connected to the Fifty Shades saga, which I can’t get anything out of (not even the nudity).

The show wasn’t a success for FOX from the beginning. Even though it started off with kind of solid ratings, that never meant the show would stay above the 2.0 mark in the target demo. One of the reasons FOX wasn’t cancelling the show outright was simply because their comedy slate was anything but successful (NEW GIRL being an exception, but even that show’s ratings were dismal, compared to how it started). But the network saw that BEN AND KATE would never get past the 1.5 rating mark ever again, so the ending after 13 episodes was a done deal. Still, the studio had three more episodes ordered for whatever reason. Those never aired on US television, but found an airing in the UK two months after the show’s silent cancellation.

If BEN AND KATE would have started three years later with these ratings, the show would have survived without a problem, and I would have been able to watch a second season of my back-then beloved comedy almost no one was watching or talking/writing about.

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