christmas-incorporated-logoWell, the numbers couldn’t rise continuously. At one point Hallmark’s Christmas movies under their yearly “Countdown to Christmas” banner had to sink, and it finally happened with CHRISTMAS INCORPORATED, a story about a man who inherits a toy factory in a small town, which needs to stay open to keep the town alive. But since this is an 83-minute movie, the man is obviously thinking about closing the store and ruining everyone’s Christmas. It turns out, the Christmas spirit, and a woman, keep him from destroying white people’s lives. CHRISTMAS INCORPORATED found its premiere airing on Sunday, November 15, 2015, and collected 3.161 million viewers, which was close to a half million viewers fewer than the previous day’s offering I’M NOT READY FOR CHRISTMAS. It was still considerable more successful with viewers than Hallmark’s first “Countdown to Christmas” movie ‘TIS THE SEASON FOR LOVE, which got close to 2.4 million viewers almost two months before Christmas (aka two weeks prior to this movie).

Among adults 18-49, CHRISTMAS INCORPORATED was strong though – with a 0.58, it was the highest-rated Christmas original of the season so far (beating out the previous week’s offering CHARMING CHRISTMAS), and with men older than 50, Hallmark was #1 again, if THE WALKING DEAD wouldn’t have aired (the movie delivered a 2.10), but it was down considerable, compared to any other Hallmark Christmas movie of the season, except ‘TIS THE SEASON FOR LOVE. The mystery of fluctuations between different demographics continue…


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