Ratings Archive: MARVEL’S AGENTS OF S.H.I.E.L.D. (Season 1)

marvels-agents-of-shield-s1-logoIt should be a given for any network to pick up on a movie franchise bringing in billions of $$$ to the studio that just happens to be part of your parent company. So, when Marvel and Disney succeeded in bringing a comic universe to the big screen, it was only a question of time when Marvel Television and ABC would bring an adaptation of the comic universe to the small screen. In 2013, AGENTS OF S.H.I.E.L.D. was born, and ABC and Marvel Television were expecting millions of $$$, because why would a show based on a golden movie franchise flop? The hype for the show was big, even in my case. I was waiting for a Marvel comic TV show for a long time, and I was incredibly hyped about the possibility of seeing Jessica Jones on ABC. Melissa Rosenberg was creating the show for ABC at the same time, but it never came to fruition until a couple of years later on Netflix. But at least AGENTS OF S.H.I.E.L.D. came around, and I could finally get my head and teeth into moving pictures of Marvel comics.

And then the show turned out to be a washed-down version of a movie franchise that was already washed down for monetary reasons. Disappointment was on the agenda all of a sudden, and judging the ratings, I wasn’t the only one. Premiering with great numbers, but with mediocre reviews, it was to be expected that the numbers would go down. And with the curse of Joss Whedon shows needing an entire season to find themselves, it was also to be expected that AGENTS OF S.H.I.E.L.D. would be a boring show. Judging the ratings, expectations were fulfilled. At least ABC was in luck that the show never crashed and burned below the 2.0 mark in the target demo, which sometimes looked like it would happen during the latter stage of the season. I guess the crash and burn would have happened, if the show’s premise wouldn’t have been forcibly changed thanks to CAPTAIN AMERICA: THE WINTER SOLDIER.

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